Bob Screen Insurance

It’s much easier to manage what we measure.  Measurement drives focus and focus delivers improvement. But it’s impossible to focus on everything so critically it’s the key drivers of business performance that need to be measured.

Having built and managed brokers over a number of years we are well placed to assist in a number of areas including:

Do you have affinity business at the moment and need to develop it or looking to get into the affinity market now?  Either way we can help in a number of areas including:

Internally you will have some strengths and a few weaknesses.  The market will present some opportunities and well as a number of threats. With your marketing strategy you’ll need to determine how to maximise your strengths to take advantage of opportunities as they arise while looking to minimise your weaknesses and guard against the inevitable threats.

The task is to recognise those influences on your business and build a detailed marketing plan designed to implement the resultant strategy.

Drawing on my extensive experience I am able to provide a wide range of insurance marketing services either on a retained, project or one off basis for insurers, brokers and other insurance related businesses.  Whether you need some help with marketing or distribution strategy, assistance with customer communications, a look at corporate and brand identity, advice on web marketing or just a design for a new mail pack, I can help you deliver it.

Please click on the links below for find out more about your particular area of interest.

I offer a bespoke interim management service to clients when needed. My side industry knowledge and skills mean that I can “hit the ground running” and begin adding value to your business day one. I am happy to consider appointments of any duration in a wide variety of disciplines.   Firms often use interim managers, but rarely do they come with the specific skills and experience needed for the job in hand, that’s why I only offer this service within the general insurance arena.