Information technology management
Management Information
It’s much easier to manage what we measure. Measurement drives focus and focus delivers improvement. But it’s impossible to focus on everything so critically it’s the key drivers of business performance that need to be measured.
CRM
Many marketing agencies would try to sell you an expensive CRM software package, possibly sell you a quick bit of training on the system and then leave you to it and with little benefit.
Case Study Two
A small broker in the South West asked me to provide them with a review of their business strategy. This already successful business had 4 distinct sectors of the business:
- Commercial broking;
- Personal lines account;
- A small, single product scheme facility; and
- A building society agency.
From an initial analysis of income, costs, resources and management time, it was clear that there was a significant disparity in the resources employed versus return between the business segments.
