As an ad agency it’s sometimes difficult to exhibit that level of in-depth understanding of their business and sector that can deliver some real insight into a pitch.
So, wouldn’t it be great to have access to an industry expert to advise on a pitch or ongoing project where you need just a little more expertise that you have “in-house”
Insurance is a fascinating market place right now (at least I think so!) with the rise of the Meerkats, the GoCompare opera singer as well as brands establishing and re-establishing themselves like Direct Line and the re-branded Aviva.
My personal lines experience is considerable having worked at senior levels within a number of key personal lines businesses covering many disciplines. For example:
I have lead and been involved in a number of start up projects, both as new entities and new business units within existing firms. These are exciting ventures and inevitably high profile in the organisation.They need clear thought and direction both in the venture planning and execution and in their integration with existing activities.
“A focussed, highly numerate, entrepreneurial and committed director / senior manager with a track record of success and a wide range of experience in insurance marketing and insurance management. Significant achievements have been to attract £10m plus investment to build a significant broking business and transforming the marketing performance of a major personal lines intermediary”.
My experience covers personal lines, commercial, in brokers and insurers, covering direct distribution and intermediated distribution including online.