Bob Screen Insurance

It’s a fact that insurance businesses waste £000’s on print cost every year!

When you take the time to add it up, you’ll be spending a lot more on print that you think – I can almost guarantee it.  Equally certainly we can save you money on your annual print costs, whatever you spend.

Over the years, we’ve saved over £1m in print costs for clients, some large businesses like Triumph motorcycles and Norwich Union retail and smaller firms as well.

Somewhere in excess of 90% of new products developed are ultimately unsuccessful and often the development of a new product is expensive relative to other activities in the firm. Consequently there is a great deal of wastage in the development of new products.  So you want to give yourself the best chance of success and not spending time and resources on products that will ultimately fail.  Having a set out and rigorous (but not complex!) development process can help.  Broadly the stages in a process could be:

Do you know exactly who you expect to buy each of your products?  Excellent, then that’ll make the task of attracting those potential customers to you.  If you don’t have that clear understanding of your potential customers then you’ll end up missing out on a volume of potential clients that will never find you and, equally spending money, time and effort attracting enquiries from people that are unlikely to buy from you.

With the market becoming ever more competitive and development of bigger brands through networks and consolidators, a broker’s brand, it’s identity and what it stands for is surely more important than ever.  Brokers need to give their client’s reasons to use and continue to use them and provide areas of differentiation.